What is your motivation?
Lets get started by exploring a couple of simple ideas.
Why do you want to start your own photography business? Are you already in a job but want some extra cash for a holiday or a renovation? It is a hobby that you would like to get some money from? Are you a Mum at home and would like to earn some cash to supplement the household income? There are going to be a wide range of answers but what is most important is that you are committed to getting your business up and running and are then dedicated to the task of growing your business.
What kind of photography will you do?
Now let’s look at what kind of photography you are going to do. There are many different areas of photography from fashion, portrait, sports to commercial photographers. Your area of photography will be based on your passion. In general you will be competing with other people who have businesses offering a variety of photography services. You need to consider what area you will target and direct your business to that end. You have heard the saying “ A jack of all trades a master of none”. This can be true for photographers. While the skills are universal the nuances will set you up as a specialised photographer, for instance a wedding photographer may not be the best commercial photographer. Look at what you want to do and target your business to that area. When we get to marketing your business you will see why I am getting you to target your business to a specific area.